Advertising Combined Outdoor Radio

We're blowing the lid off the Great Lies of the Century with a new campaign that explodes the myths about the true potentials of man. Your customers want improvement. They want a new slant on their lives. They are tired of being told that they can't have a better life. Reaching millions through TV, print, radio and publicity, this campaign is designed to revitalize readers on improving their lives and drive them into your stores to get their copy of Scientology: A New Slant on Life. If you haven't already stocked up with at least one of our attractive point of sale 27-copy displays, contact our Bridge representatives about our extensive cooperative advertising plans and how you'll benefit -- such as tailoring the campaign to your local advertising needs and placing your store name on the ads. - Our expanded multimedia campaign will reach 135,000,000 people every month for the next year. - A series of six TV spots with the message that will get your customers to run into the store to find out what's in the book. Placed on national cable TV including The Learning Channel, Headline News, CNBC and more. - A series of 12 full-page print ads in Natural Health, Discover, New Age Journal, Body Mind Spirit and more. - Outdoor advertising in major markets. - Floor and counter displays.

"Radio Active "tells the story of how radio listeners at the American mid-century were active in their listening practices. While cultural historians have seen this period as one of failed reform--focusing on the failure of activists to win significant changes for commercial radio--Kathy M. Newman argues that the 1930s witnessed the emergence of a symbiotic relationship between advertising and activism. Advertising helped to kindle the consumer activism of union members affiliated with the CIO, middle-class club women, and working-class housewives. Once provoked, these activists became determined to influence--and in some cases eliminate--radio advertising. As one example of how radio consumption was an active rather than a passive process, Newman cites "The Hucksters, "Frederick Wakeman's 1946 radio spoof that skewered eccentric sponsors, neurotic account executives, and grating radio jingles. The book sold over 700,000 copies in its first six months and convinced broadcast executives that Americans were unhappy with radio advertising. "The Hucksters "left its mark on the radio age, showing that radio could inspire collective action and not just passive conformity.

Pattison Outdoor Advertising - Pattison is a mid size advertising agency. The Canadian owned company is based in Oakville, Ontario.

O'Reilly on Advertising - O'Reilly on Advertising was a show broadcast every Saturday morning on CBC Radio One, running from 11:30 - 12:00pm (half an hour later in Newfoundland). The host is Terry O'Reilly, who is a radio/voiceover director with a lengthy career.

Simmons Media Group - The Simmons Media Group is a media company based in the United States. The company owns AM and FM radio stations, as well as outdoor advertising and a travel agency.

Clio Awards - The Clio Awards are given to reward creative excellence in advertising and design. They are given in a number of fields, including: TV, Print, Outdoor, Radio, Integrated Campaign, Innovative Media, Design, Internet, Content & Contact, and Student work.

advertisingcombinedoutdoorradio

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